your
resume = obvious job qualifications to keep you in the running
- your
job interview = your hire ability, where soft skills are everything
The real you comes out in your cover letter, it’s an introduction and in that simple introduction you have to
make that Real You stand out. We already assume that your resume qualifies
you, but with a better cover letter as your introduction, the rest just
doesn’t matter. If they don’t get past the cover letter, your
qualifications, as great as they may be, just won’t get the recognition
they deserve.
Now don't
get me wrong, resumes do need to be good, whether they
are functional or chronological. But at the end of the day, they don’t get
tweaked too much. Altered slightly to best fit the job at hand yes, but that
is still only a minor alteration. Afterall your resume is a blueprint at
best, where you’ve been, what you’ve achieved, core competencies etc. There
is only so much you can tweak in that area. Your cover letter is
the real challenge. It needs to be altered for every possible career
opportunity. Anything less is a template cover letter!
Truth!
Templates died long before you even heard of Paris Hilton .. ok ok that was
a cheap shot .. but still on the money actually.
Your cover letter always needs to be
tweaked exactly right for every job you apply for. These days the template
cover letter is absolutely dead. They will never stand out, as everyone else
is sending exactly the same thing, that’s what templates are, a sort of
cookie cutter approach. And trust me, recruiters have seen thousands of
letters, a stand out letter is rare and does just that, it really stands out
when you write from the heart, a genuine, sincere and real person behind the
words, gets noticed every time.
Remember, the process
is very simple. A recruiter reads
your cover letter, when it’s interesting enough, they want to meet you and thus, a job
interview is arranged. That process starts with your cover letter
first!
Think of it this way, from a recruiter’s
point of view. I receive 100 letters and resumes and all the resumes are
about the same quality. How do I decide who to interview. Again, it’ll
always come back to that amazing cover letter, that real you, they read as
your introduction. Go ahead and write from the heart, you will get their
attention immediately. Why, because real people stand out! And trust me,
everyone else is afraid to write that way. You want an edge, that's it!
That said, this is
still the area we struggle with, as we are actually
selling ourselves in the cover letter, like it or not, that’s exactly what
you are doing. Selling and telling! The resume doesn’t sell you, it’s a
blueprint, a static page of information. They have to get through the cover
letter to get to the resume. So the bottom line is prepare your resume
first, you’ll need that as reference when writing a truly solid cover
letter of introduction.
After your cover letter, the next
obvious skill you really need to master is the art of the job interview
itself. Again, that’ll come down to again, being real, and your ability to
articulate and communicate any of your skills, experiences etc. Most
people dread the job interview and rightly so, one needs to properly
prepare. But most people don’t even get a job interview because they missed
the single most important step, the cover letter!
Jim Sweeney
is a fellow who
has compiled an amazing track record of helping thousands of people
just like you. He really knows how
to put the magic into your cover letter and I never hesitate to recommend
Jim to people like yourself. (just click on Jim's name for more info)
To Your Job Search Success!

Mike Perras,
MCInst.M, RPM, P.Mgr
P.S. Please feel free to share this report
with anyone.
P.P.S.
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